Do retailers support the ESRB rating system?

Virtually all major national retailers, countless independent retailers and many game center operators are working with the ESRB to educate their customers and employees about ESRB ratings and store policies regarding the sale or rental of M (Mature) and AO (Adults Only) rated games.

In 2006, the ESRB Retail Council (ERC) was established to further the commitment of national retailers in the United States to support ESRB ratings. In Canada, numerous national and local retailers participate in the RCC Commitment To Parents program, which includes supporting ESRB ratings education and enforcement of store policies not to sell or rent M (Mature) and AO (Adults Only) rated games to children under 17 and 18 respectively.